CAA and Marble Slab Creamery partner just in time for summer

OTTAWA, ON – It may not feel like it in some parts of the country, but summer is just around the corner with the Canadian Automobile Association (CAA) and Marble Slab Creamery’s new partnership, taking effect today.

As early pioneers of the frozen slab ice cream method, Marble Slab Creamery first appeared on the Canadian scene in 2003 in Calgary, Alberta. They quickly grew and now have 80 stores in seven provinces and territories.

“Although the current weather might suggest otherwise, heat waves will be here before we know it,” says Jeff Walker, Chief Strategy Officer, CAA National. “The CAA and Marble Slab Creamery partnership brings something special to summertime family fun.”

Exclusive to CAA Members, receive an instant 15 per cent discount on all regular priced items – including Marble Slab cones, cakes and gourmet treats – offered in Marble Slab Creamery retail locations. Additionally, CAA and Marble Slab Creamery will work together to bring Members seasonal discounts and limited time offers.

“The Marble Slab experience of hand-crafted ice cream, personalized with fresh fruit, nuts, candies and baked goods, has become more popular over the last few years,” says Walker. “It’s also a great summer family activity, and CAA is happy to offer that experience to its Members.”

About CAA

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

About Marble Slab Creamery

Originally started in Houston, Texas in 1983, Marble Slab Creamery introduced the “frozen slab” ice cream concept to Canada in 2003 in Calgary, Alberta.  A decade later, they now have stores coast to coast, including British Columbia, Yukon, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia. Their mission is to bring happiness to their customers by serving real ice cream, hand-crafted in stores. Marble Slab offers more than 50 flavours of ice cream that customers can personalize with unlimited mixins – fruits, nuts, candies, chocolates and cookies – to add something special to every treat!  The experience doesn’t stop there. The many available ice cream cakes, litres, cupcakes and ice creams sandwiches ensure customers can enjoy Marble Slab Creamery ice cream wherever they go.

Website:  www.marbleslab.ca

Facebook: www.facebook.com/marbleslabcanada

Twitter: @MarbleSlabCan

Instagram: www.instagram.com/marbleslabcan

Pinterest: www.pinterest.com/marbleslabcan

 

For further information, please contact:

Julia Kent
Manager, Public Affairs
CAA National
613-240-9992
jkent@national.caa.ca

Kimberly Hughes
Marketing Manager
Marble Slab Creamery
403-214-0532
kimberly@marbleslab.ca

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Canadians starting to get the message about texting and driving: CAA

OTTAWA – Almost all Canadians agree that texting while driving is unacceptable, but they’re still doing it in significant numbers, according to new poll results from the Canadian Automobile Association (CAA).

The poll found that 90% of Canadians say texting while driving is socially unacceptable.

“We still need to close that gap between belief and behaviour,” says Jeff Walker, CAA vice president of public affairs. “But we are on the right track”.

Texting while driving emerged as a concern just a few years ago. It is now illegal in all provinces but, as with other road safety issues such as seatbelt usage and drinking and driving, laws are only part of the equation.

“The next step is to make texting and driving as socially unacceptable as drinking and driving,” Walker says. “CAA will continue to do our part along with other road safety advocates so Canadians actually stop doing it.”

In the same poll, Canadians say they observed an average of six people texting while driving within the last month. Additionally, 22 per cent of Canadians admitted to reading or sending a text message while driving recently.

The three most common reasons people cite for texting and driving are connecting with family, urgent personal matters and work, according to the poll.

CAA also asked Canadians to rank their top 10 road safety concerns. The poll found they are, in order: texting or emailing while driving; drinking and driving; drivers running red lights; speeding on residential streets; driving aggressively; sleepy drivers; driving after using illegal drugs; talking on cell phones while driving; driving well over the speed limit; and talking to or engaging with their in-car systems.

The results are based on a poll of 1,252 Canadians. A probability sample of the same size would yield a margin of error of +/-2.8%, 19 times out of 20.

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

For further information or to book an interview today, please contact:

Julia Kent
Manager, Public Affairs
CAA National
613-240-9992
jkent@national.caa.ca

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Falling Gas Prices Making Canadians Even More Attentive: CAA survey

OTTAWA, ON – Low gas prices may be plentiful this holiday season, but if anything they have sparked Canadian consumers to pay even more attention to prices, a Canadian Automobile Association (CAA) survey shows.

Among the findings of CAA research released today:

  • Lower prices are making people even more attentive to gas prices than they were before (43% say they are paying more attention to the price of gas than just a few months ago).
  • Nearly one in four say they are more willing than ever to go out of their way to find cheap gas (23%).
  • Many (45%) believe the price will fall further. 
  • But most see it as a short-term phenomenon (76% think that within six months prices will rise).

“Canadian consumers paid a lot of attention to the rising price of gas over the past few years, but the falling prices in recent weeks are proving to generate even more,” says Jeff Walker, CAA vice president, public affairs. “Canadians are smart to keep an eye on prices, because even with generally low prices, we are regularly finding differences of as much as five cents a litre within markets.”  

As a consumer service, CAA provides two ways for consumers to track prices. CAA Gas Prices, located at getgasprices.ca, provides daily, weekly, monthly and yearly average prices for Canada, all provinces and over 110 cities. The CAA app for mobile devices shows prices at over 11,000 individual gas stations across Canada, updated at least nine times a day. Both services are free and available to anyone.

The CAA poll surveyed 1,027 Canadians between Dec. 5 and Dec. 12. A probability sample of the same size would yield a margin of error of +/-3.1 per cent, 19 times out of 20.

About CAA

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

For further information, please contact:

Ian Jack

Managing Director, Communications, CAA National

613-863-2590

ijack@national.caa.ca

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CAA and VIA Rail Canada Partner to Help Make Travelling More Rewarding

OTTAWA, ON – The Canadian Automobile Association and VIA Rail Canada (VIA Rail) have partnered to make train travel even more affordable, with new discounts designed exclusively for CAA Members.

“With the holiday season just around the corner, families across the country are getting ready to make a short – or long – trip to be with their loved ones,” says Jeff Walker, Chief Strategy Officer, CAA National. “CAA and VIA Rail are pleased to offer our Members a new way to do so.”

VIA Rail operates up to 420 trains weekly and serves 450 communities across the country, from coast to coast. “As Canadians prepare themselves for the potential hazards of winter travel, VIA Rail is always ready for the unexpected,” declared Martin R. Landry, Chief Commercial Officer at VIA Rail. “Travelling by train with VIA Rail, even in the worst weather conditions, is a sensible and safe choice. Thanks to our partnership with CAA, we hope that more people will choose the peace of mind and comfort that this collaboration offers.”

“As Canada’s top leisure travel organization, CAA knows that travel can cause stress for some and that’s why we pride ourselves in aligning our brand with reputable organizations that offer superior value to our Members. We are happy to partner with VIA Rail to help our Members get the most rewarding benefits when travelling by train,” says Walker.

Under the new program already in effect, CAA Members can earn a 10 per cent discount on the best available fare*. As an added bonus to highlight this new partnership, the special offer to Members will increase to 20 per cent off the best available fare*, from January 8 to 25, 2015. What’s more, CAA Members who are also VIA Préférence Members will receive a one-time bonus of 100 VIA Préférence points on their first trip.

“Over the last 15 years, CAA’s Rewards program has grown to be one of Canada’s largest loyalty programs with more than 164,000 locations for saving worldwide,” says Walker. “As one of Canada’s most trusted brands, our Members have high expectations of us, and therefore we are always looking to grow our CAA Rewards program.”

*Restrictions apply. For more information visit www.viarail.ca/en/caa, call 1-888 VIA RAIL (842-7245), or visit the nearest VIA Rail Train Station.

About CAA

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

About VIA Rail Canada

As Canada's national rail passenger service, VIA Rail Canada (viarail.ca) and its 2,500 employees are mandated to provide safe, efficient and economical passenger transportation service, in both official languages of our country. VIA Rail operates intercity, regional and transcontinental trains linking 450 communities across Canada, and safely transports nearly four million passengers annually. The Corporation was awarded eight Safety Awards by the Railway Association of Canada over the last nine years, and was the recipient of the 2013 Agent's Choice Award voted by Canadian travel agents and presented by Baxter Travel Media. Since 2007, the Government of Canada has invested almost a billion dollars in VIA Rail. Read more about our transformation at viarail.ca/TransformingVIA.

For further information, please contact:

Kristine D’Arbelles

Manager, Public Affairs

CAA National

613-247-0117 ext. 2006

613-796-9404

kdarbelles@national.caa.ca

Mylène Bélanger

Senior Advisor, Media Relations

VIA Rail Canada

514 871-6137 | 1 877 393-8787

mylene_belanger@viarail.ca | media@viarail.ca

 

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Christmas Plans Unaffected by Low Gas Prices, CAA survey finds

Ottawa, ON – Despite gas prices falling to five-year lows in most parts of the country, Canadians say they won’t be altering Christmas plans even though their wallets are a little thicker now. And many expect prices to rise again by spring, a new poll by the Canadian Automobile Association has found.

A majority of Canadians say they are closely watching falling gas prices, but the low gas prices are not affecting their plans or spending this holiday season, the poll found.

“Although they are enjoying the savings, the majority of drivers are reluctant to change their behaviour this Christmas,” summed up Jeff Walker, vice president of public affairs at CAA. “Many don’t expect the savings to last much longer.”

The national average for retail gas prices dropped below $1/litre this week, yet four out of five drivers (82 per cent) are not planning to drive more this holiday season to visit friends and family. And most Canadians (71 per cent) will not be using their recent savings on gas to spend more on gifts, they say.

“The drop in gas prices we have seen in the past few months is unprecedented and is something that happens once in a generation” Walker says. “But a lot of Canadians don’t seem to trust it.”

Fewer than half of Canadians (45 per cent) predict even lower gas prices in the coming months, while 43 per cent expect they will move higher. And of those predicting higher prices, over half (53 per cent) expect gas prices to begin rising by spring toward the levels they were at a few months ago.

The national average was 99¢/litre as of the morning of Dec. 18, a drop of 6¢ since last week and the lowest price in almost five years, according to CAA’s Gas Price Monitor, located at getgasprices.ca or on the CAA app. The last time the national average was 99¢/litre was on Jan. 11, 2009.

The monitor provides daily, weekly, monthly and yearly average prices for Canada, all provinces and over 110 cities. The CAA app for mobile devices shows prices at over 11,000 individual gas stations across Canada, updated at least nine times a day.

The CAA poll surveyed 1,027 Canadians between Dec. 5 and Dec. 12. A probability sample of the same size would yield a margin of error of +/-3.1 per cent, 19 times out of 20.

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

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