The reality is that all road users — drivers, passengers, pedestrians and cyclists — are affected by distracted driving. While drivers, especially, need to constantly be aware of the position of their vehicle in relation to other vehicles, the movements of vehicles and pedestrians around them, and any other changes in the roadway and traffic environment or weather conditions, all road users have a part to play in eliminating driver distractions.

As a motorist, there are elements within your vehicle that you can control to minimize the distractions that you are susceptible to while you drive. Perhaps more so than you realize. Though some distractions — like looking at a billboard — may not seem threatening, remember that during the two seconds it took to look at the billboard, you have already travelled almost 30 metres at a speed of 50 km/hr. A lot can happen in that distance.

As a passenger, you have a greater influence on your driver than you realize. Intense conversation, pointing out the scenery around you and even offering a lit cigarette are all distractions that jeopardize the driver's safety, yours and the other road users around you.

Workplace safety is an important element in any job. As an employer, think about how the work environment can sometimes extend beyond the office to the vehicle. Ensure your organization has policies and procedures in place that educate and protect the safety of your employees — wherever they are working.

Vehicle manufacturers and technology developers have a responsibility to motorists to create a safe and enjoyable motoring environment, recognizing that safety features go beyond the air bag and ABS brakes. Safety features also mean the manner in which a dashboard is organized, the size of a radio dial — in short, a motorist's safety also depends on their ability to reduce distractions inside the vehicle. Automotive manufacturers have to work with governments and industry to deliver safer options to motorists.

Before you climb into another vehicle, read how you can ensure the safety of road users in your life.