Technology Developers

Automotive technology developers and manufacturers have a responsibility to create a safe and enjoyable motoring environment for motorists and everyone else on the roads. But safety features go beyond the air bag and ABS brakes — safety features can also be considered the manner in which a dashboard is organized, or the size of a radio dial. By designing vehicles with fewer built-in distractions, automotive manufacturers can help motorists enjoy a safer vehicle.

Technology that distracts motorists has become increasingly prevalent in recent years, including original equipment and aftermarket additions or modifications to vehicles. At the same time, some technology can improve safety, and may reduce the risks of driver distractions by creating an easier driver interface. The challenge is to prevent technology from increasing crash risks, while preserving its benefits.

Here are some things that automotive manufacturers can do to promote safety inside the vehicle:

Implement easy to read systems. Implement systems that inform motorists about their vehicle more effectively through displays or voice recognition software. Visual displays should only require the briefest of glances, so as not to take the driver's eyes or mind off the road any longer than necessary.

Reduce the cognitive time required to program features. Develop large, easy to identify entertainment features (such as radio buttons) at optimal eye levels that do not require the motorist to spend valuable cognitive time changing the radio station, CD, etc., when they should be focusing on the road.

Develop consistent usability standards for original, aftermarket and portable devices that do not limit production and create continuity in use for motorists.

Clearly identify the potential distracting effects of technology. Educate motorists where possible, to use technology safely.