We continue to add more sensors [to vehicles], sensors that will today help us to relieve the burden of driving including adaptive cruise control, lane keeping assistance, blind-spot monitoring and pretty soon, full autonomy.
- John Ellis, former Global Technologist and Head of the Ford Developer Programat Ford
To enjoy the benefits of highly automated vehicles, we will need to test them on our roadways, in our communities, and in our diverse Canadian climates.
- The Honourable Marc Garneau, Canadian Minister of Transport
As ADAS technologies become more prevalent, it becomes increasingly important for consumers to be informed about the systems on their vehicle and their functionality. However, the wide variety of names marketed by manufacturers, and the lack of consensus by industry regulatory groups, make it difficult for consumers to discern what features a vehicle has and how they actually work.
- AAA’s Advanced Driver Assistance Technology names
The potential here is enormous. Autonomous vehicles will be as important as the Internet.
- Sebastian Thrun, founder of Google's self-driving car team
There’s a bigger problem with all this modern technology in new cars. Namely, the complex software that connects vehicles to the internet, allowing car companies to gather vital data bout drivers… There aren’t any rules on how and where [data] should be stored or used. But if big companies are going to gather and use that valuable data – shouldn’t they be paying for it? They’re profiting from our personal information. We should get a cut of it, too. It’s our data – we own it. We should know how it is being used. In the future, we should think of data as a product that can be monetized, so we can all share in the wealth.
- Petrina Gentle, reporter at the Globe and Mail