The Canadian Automobile Association (CAA) is rebranding its two-decade old loyalty program to CAA Rewards™ from Show Your Card and Save®. Over the last 15 years, CAA Rewards has grown to be one of Canada’s largest loyalty programs, with the most partners worldwide – more than 164,000 locations for savings worldwide, including 110,000 retail locations in North America and popular online merchants.
With more people wanting an online shopping experience, the concept of Show Your Card and Save is less relevant today than it was 20 years ago and the new loyalty brand reflects the rewards that members receive rather than the act of showing a card.
Today a growing number of CAA members who are receiving discounts and earning rewards, also known as CAA Dollars®, online. This follows a trend in online shopping in Canada. Statistics Canada says Canadians spent $15.3 billion shopping online and that number is expected to increase by 20 percent in the coming years.
The new brand will also include more value with the launch of a new initiative called CAA Member Experiences™, which can range from exclusive contesting and chances to win, to one-on-one occasions with valued program partners.
Over the next few months CAA and its 9 regional clubs will also launch a new member rewards portal that will include a comprehensive list of partners, locations where members can use and collect CAA Rewards, the latest deals, saving guides, and more.
Visit CAA.ca/save to find local CAA Member discounts and offers.