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Privacy Policy

CAA Policy Respecting Your Privacy and the Protection of Personal Information


  • CAA’s Privacy Policy explains our commitment to respect and protect your personal information. We want you to know what information we collect, the purposes for which we collect your information, how the confidentiality of your personal information is protected, and how you can contact us with any questions you may have concerning the collection, use and disclosure of your personal information. Personal information is information that relates to you, that identifies you as a member or customer of CAA or that may, directly or indirectly, identify you.
  • Each of our employees is responsible for maintaining the confidentiality of all personal information to which they have access. We keep our employees informed about our policies and procedures for protecting personal information. Where necessary, our employees are required to sign agreements to keep your personal information confidential.
  • This policy applies to CAA; however, CAA also expects the practices of its Member Clubs (set out below) to meet, or exceed, the terms of this Policy:
    CAA British Columbia
    Alberta Motor Association
    CAA Saskatchewan
    CAA Manitoba
    CAA Niagara
    CAA South Central Ontario
    CAA North & East Ontario
    CAA Québec
    CAA Atlantic


• CAA is responsible for your personal information under its control. We have appointed a Chief Privacy Officer who is accountable for CAA’s compliance with this Privacy Policy. Any questions concerning this Policy or CAA’s collection, use and disclosure of personal information may be addressed to our Chief Privacy Officer at the address set out below in Questions and Accessing Your Personal Information.

Personal Information Collected by CAA

  • CAA collects personal information relating to you including such information as: your name, date of birth, postal address, telephone number, e-mail address and bank and/or credit card information as well as, in certain cases, purchasing data in connection with CAA benefit/reward programs – including, transaction and discount information relating to purchases you make with using your CAA membership number.
  • In addition to information required for membership purposes and for certain CAA reward programs, you may also be asked for additional personal information if you choose to take advantage of CAA services offered to members including, for example, travel assistance and insurance. In such cases, you may be asked to provide additional personal information relevant to the service you have requested including:


  • Travel plans/itinerary and preferences;
  • Special travel needs or requests;
  • Frequent traveller information (if applicable);
  • Travel documentation (i.e. passport number for travel booking and travel pre-clearance – as applicable);
  • Date of birth (if required);
  • Emergency contact information; and
  • Name and other identifying information for travel companions (if relevant to the travel services). When providing such information you must confirm that you have the consent of the individual to provide the information and for that information to be collected, used and disclosed as provided in this Privacy Policy, the privacy policy of the Member Club through which your application would be processed/administered and/or in connection with the terms of the carriage for the travel that has been booked.


  • Marital status;
  • Medical records;
  • Previous insurance experience – including medical or auto claims history, traffic tickets;
  • Driver’s licence number and years licensed;
  • Driving usage (if applicable, for usage-based insurance programs; and
  • Number and name of drivers – you may be asked to provide personal information about other individuals (including, for example, other insured drivers). In such a case you must confirm that you have the consent of the individual to provide the information and for that information to be collected, used and disclosed as provided in this Privacy Policy, the privacy policy of the Member Club through which your application would be processed/administered and/or in connection with the terms of the insurance policy.

Why We Collect Your Personal Information

  • We will identify the purposes for which personal information is collected by us at or before the time the information is collected and we will advise you when and why we open a file containing your personal information.
  • We collect, use, and disclose personal information for purposes we clearly define to you. For example, when you become a member of a CAA Member Club, your name and address will be used for general mailing and membership renewal purposes. As set out below, we will use this information to contact you to advise you of new and existing services and benefits that may be of interest to you as a member of CAA. From time to time, we will inform you of such services and benefits via direct marketing. Direct marketing material is usually delivered to you by mail, telephone or electronic means. You may choose not to receive these offers and have your name deleted from our direct marketing lists.
  • We ask you for your personal information so that we can:
  • Process and manage your membership (and renewals);
  • Verify your identity;
  • Provide membership updates to you;
  • Offer you membership services and programs;
  • Inform you about our products and services, or those of our partners, that we believe may be of interest to you;
  • Provide you with information and updates concerning benefits and programs available to CAA members;
  • Communicate with you and respond to any questions or requests for information that you may make or have;
  • Determine your eligibility for our products and services;
  • Enable you to access your benefits as a member of CAA;
  • Process your inquiries and orders or requests for CAA services;
  • Detect and prevent fraud;
  • Conduct contests (that you may choose to enter);
  • Administer surveys;
  • Enforce our legal rights; and
  • Comply with legal obligations that we may have.
  • From time to time, we may also study and analyze data that has been anonymized or aggregated (so that it does not identify you) in order to improve our product offering or our website or assess or analyze how our website and CAA member benefits and rewards are being used or accessed.

CAA Membership Benefits and Rewards

  •  In order to access or take advantage of certain CAA Membership benefits (including savings or discounts offered by CAA partners), you will likely be asked to disclose your name and your CAA member number in order to confirm your eligibility for such rewards and, depending on the program, in order to ensure that any qualifying purchases you may make with a CAA Partner are reflected in our records. An overview of CAA partner special offers for CAA members is available on our website.
  • We also collect certain information relating to our members in connection with CAA benefit and reward programs. Those reward programs are set out on our website and/or on the websites of Member Clubs. In order to administer CAA benefit and reward programs and enable you to redeem rewards, such as CAA Dollars® and discounts, we collect information concerning your qualifying spending in order that your CAA Dollars® are accumulated within our membership system and applied to your next CAA membership renewal or, at your choice, used to purchase products from CAA Dollars® partners. The information that we receive from our member partners includes the amount of your spending along with your Member number. We use this information to track and administer your CAA Dollars® in accordance with the terms and conditions of the CAA Dollars® reward program. A current list of CAA Dollars® partners is set out on our Member Clubs websites.

CAA Member Reviews

CAA Members may comment on the special offers made available by CAA partners on the CAA website. You understand and agree that any information that you post or content that you submit will not be private and will be available to all viewers of our website. The reviews that are posted will not be moderated. However, CAA reserves the right, in its sole discretion, to remove any posting. CAA does not have control over the subsequent use or disclosure of any reviews or information posted. Highly sensitive information, your own personal information or personal information about others should not be posted. By posting any reviews or content on our website reviews, you represent and warrant that:

  • You are the sole author of your posting;
  • All content that you post is accurate and is not misleading or deceptive and is based on your own personal experiences with the offer you are reviewing;
  • You are not being paid, directly or indirectly or otherwise compensated, for any reviews that you submit;
  • If you are an employee or agent of either CAA or the CAA partner whose offer you are reviewing, you must disclose that you are an employee or agent prior to posting any content; and
  • You may not submit any content that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased, offensive, threatening or harassing.

CAA Apps

  • From time to time CAA, or its Member Clubs, may make certain mobile applications available to you – to, for example, allow you to search for membership rewards on your mobile device, plan a trip, search for gas prices, etc. Please ensure you read the terms and conditions of the app before downloading it. From time to time you may be required to update your app as new versions of the app become available. The apps are subject to this Privacy Policy and to any additional terms and conditions that may be related to the app itself. In all cases, please read the terms and conditions for the app before you download it.

Programs Offered to CAA Members

  • CAA, its reward partners or other third parties that offer programs to CAA members, may make certain programs (usually managed and administered by the reward partner or other third party) available to you. CAA does not control the operation of programs offered by third parties, so please ensure you read the terms and conditions of the program, including any terms and conditions relating to the collection, use and disclosure of personal information, before signing up for the program or submitting any personal information to or through the program. The privacy policy associated with the program may be different from CAA’s Privacy Policy.
    Choosing Not to Provide CAA With Your Personal Information
  • In certain cases, you may choose not to provide CAA with some or all of your personal information. However, should you choose not to provide necessary personal information to us, that may impact your ability to be a member or take advantage of membership benefits. For example, we may not be able to process your membership application or member rewards, provide you with the products, services, or information that you requested or that could be offered to you.
  • We do not send unsolicited e-mail. When you add your name to our e-mail subscriber’s list on our website, you authorize CAA to send to you personalized electronic messages from time to time. These messages contain information about services and benefits offered by CAA and its partners that we think may be of interest to you. At no time do CAA’s advertisers, partners, or third parties have access to your confidential information. You may cancel your subscription to these e-mail messages at any time.

Disclosure of Personal Information

The names, addresses and telephone numbers of our members may be transmitted to a trusted third-party mailing service acting as a service provider to us in order to inform you of products and services that we offer (or that we and our partners jointly offer) and that we believe may interest you. We contractually require our partners to have a written policy in place that complies with the requirements of applicable privacy law in Canada.

Except as required by law, CAA does not sell or disclose any of your personal information to any other organization and CAA will not transmit personal information to third parties without first obtaining your consent to do so. CAA may, however, disclose information to third parties in the following cases:

  • to our legal counsel;
  • to law enforcement authorities, if required by law;
  • to a government agency which can oblige us to do so;
  • to a person authorized by law;
  • in emergency situations in which the life, health or safety of a customer is in jeopardy;
  • to all other persons authorized by law;
  • to third parties that have agreed that they will only use personal data for the agreed upon purpose, and will not sell your personal information to third parties, and will not disclose it to third parties except as may be required by law;
  • to an agent retained by CAA in connection with the collection of your account;
  • to other third parties, where we have your consent or direction to do so;
  • in response to a subpoena, warrant or other court order;
  • when we believe in good faith that a law, regulation, subpoena, warrant or other court order requires it or authorizes us to do so or to respond to an emergency situation; and
  • to a third party in the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of CAA or of any of the business of CAA.

Retention of Personal Information

  • Your personal information is retained only as long as necessary for the fulfillment of those purposes. CAA does not keep your personal information if it is no longer needed for the purposes required or as required by law. While CAA’s records are all retained in Canada, it is possible that, given the scope of CAA reward programs and other member benefits (such as, for example, Emergency Roadside Assistance), your personal information may be sent outside of Canada (i.e. to the United States or to other countries), where that personal information may be accessed under the laws of another jurisdiction.
  • Once the personal information is no longer required, CAA ensures that this information is securely destroyed or anonymized (so that the information no longer is identifiable as information relating to you). We have strict procedures in place with respect to destroying, deleting or disposing of personal information when it is no longer required for the purposes set out in this policy, or by law.


We protect your personal information by using safeguards that are appropriate to the sensitivity of the information. Security controls protect against non-authorized access, use, alteration, duplication, destruction, or disclosure of personal information regardless of the format in which it is held. We use technical protection – including encryption and secure protocols such as SSH v2, IPsec v2, TLS v1, TLS v1.1 or TLS v1.2 – to safeguard data transmitted over networks (such as the internet), and to protect user IDs, passwords and electronic traffic from eavesdropping.

Upon your request in writing, you will be informed of the existence, use, and disclosure of your personal information and you will be given access to that information. We will assist any customer who informs us that they need assistance in preparing a request concerning personal information. You may challenge the accuracy and completeness of the information and have it amended as appropriate. Administrative charges may apply.

Questions and Accessing Your Personal Information

If you wish to review or verify the personal information in your file, you may do so by writing to us at the following address:

CAA Chief Privacy Officer
CAA National Office
500-1545 Carling Ave.
Ottawa, ON. K1Z 8P9
or fax us at (613) 247-0118

You may also send any questions that you may have concerning this Policy to our Chief Privacy Officer at the address set out above.
Internet Related Policies

When you visit without registering or otherwise interacting with the site, your personal information and e-mail address are not recorded. However, in order to meet your needs as best as we can, some of our forms require you to enter personal information. We will require personal information when you apply for membership, make purchases, take part in surveys, or request information on the products and services offered by CAA and its partners.

CAA provides a number of benefits and services via, many of which are exclusive to our members. To access these services, CAA requires you to identify yourself. CAA uses ‘cookies’ to identify you as a return visitor. (A cookie is a file sent by a website and stored on your computer. We also use the cookie to track hits, transmit potentially useful information, and personalize your future visits to the website.) Our ‘cookies’ do not capture your individual e-mail address or any private information about you. However, CAA may use the information provided on a consolidated basis for statistical and survey purposes and to improve the user-friendliness of our website. Most browsers automatically accept cookies, but you can usually adjust your browser (Microsoft Internet Explorer, Google Chrome, etc.) to notify you of cookie placement requests, refuse certain cookies, or deny cookies completely. Your ability to access or use the full functionality of our website could be affected by your decision to refuse or deny cookies.
• We also allow you to personalize the home page of our website to reflect your preferences and to store personal information that you have provided voluntarily on the website. We use standard web server log files, to help us count visitors and evaluate our site’s technical capacity. We use this information to find out how many people visit our website and to make our pages more useful to our visitors. To analyze website traffic, we have enabled Google Advertising through which we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together. You can opt-out here.

Accessing Unrelated Websites

This Policy discloses the privacy practices for our website. However, our site contains links to other sites. This Policy does not cover the information practices of those websites linked to our website, nor do we control or endorse their content or privacy policies. Once you link to another site, you are subject to the privacy and security policies of the new site. We encourage you to read the Privacy Policies of all websites you visit, before you share any personal information on a website.

Intellectual Property


  •  CAA, CAA design, CAA PLUS, Approved Auto Repair Services design and ERS are owned by and use is granted by the Canadian Automobile Association.
  •  TourBook, CampBook, TripTik and Show Your Card & Save are owned by and use is granted by the American Automobile Association.
  • The CAA name and logo displayed throughout CAA websites and all related products and service names are the trade-marks, service marks or registered trade-marks of the CAA.
  • Reproduction of any of these marks without the express written consent of CAA is strictly prohibited.

Design & Image Notice

  • The design of this site remains the intellectual property of CAA. Reproduction of the design or any images used herein is strictly prohibited.

Warranties, Disclaimers & Limitation of Liability

No Warranties

Every effort has been made to ensure the accuracy of the information presented on this website. However, CAA assumes no responsibility for the accuracy of the information. CAA may make improvements and/or changes in the products and/or programs or services described in this Privacy Policy or on our website at any time without notice.
To the fullest extent permitted by applicable law, this information is provided “AS IS” without warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose and non-infringement. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not apply to you.

CAA shall not under any circumstances be liable to any person for any special, incidental, indirect or consequential damages, including, without limitation, damages resulting from use of or reliance on the information presented on this website, loss of profits or revenues or costs of replacement goods, even in informed in advance of the possibility of such damages.


Portions of the website may contain commentary on or plain language interpretations of laws and regulations, which is presented for general assistance only. Opinions, commentary and interpretation are those of the author alone, and are not to be construed as legal advice. The official versions of these laws and regulations govern. They should be referred to by the user and can be found on relevant government websites. For proper legal advice and interpretation, users should consult their own legal advisors. Also, material presented on this website may not be up-to-date or constitute a review of all relevant laws relating to a particular matter.

Reference in this website to any products, services, processes, hypertext links to third parties or other information by trade name, trade-mark, manufacturer, supplier or otherwise does not necessarily constitute or imply its endorsement, sponsorship or recommendation by CAA. Product and service information are the sole responsibility of each individual vendor.

Limitation of Liability

By transmitting any data or information to CAA or any of its affiliates from this website, you agree to assume all of the risks associated therewith, including the interception of such data or information by third parties in any manner whatsoever, and you further agree that neither CAA nor any of its affiliates will be liable for any direct, indirect, incidental, consequential or special loss or damage suffered or incurred by you, even if CAA or any of its affiliates has been apprised of the likelihood of such loss or damage occurring.

Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so parts of the above exclusion and limitation may not apply to you.

Updated January 2016

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