Phishing alert: CAA has identified an online and phone scam targeting Members and customers. The scam falsely claims to be from CAA, offering a 'Car Emergency Kit' as a prize and instructing recipients to provide personal information to claim it. This is not from CAA. Please do not respond to it.
Vehicles today collect reams of data about drivers, their contacts and where they’ve been. In the old days that data might have been just about engine trouble. Now it could be GPS, your contact list, and who uses the vehicle. CAA wants consumers to control that data and decide who it is shared with, not the vehicle manufacturer.
The data generated by cars will be worth as much as $750 billion by 2030, according to global management consultants McKinsey.
CAA believes that people should be aware of what data is being collected and should also decide who their data is shared with — be it with their local mechanic, vehicle manufacturer, an insurance company, or auto club.
– Source: Automotive Industries Association of Canada
of new cars in Canada will be equipped with wireless technology that collects and reports extensive vehicle information by 2022 (Deloitte).
Canadians are unaware of who owns their vehicle information (Quorus Consulting Group).
Today’s vehicles collect up to 25GB of data per hour (Source: McKinsey).
If car manufacturers control your data, they could limit who can access the data. For example, this could leave you with fewer places to choose from when your car needs maintenance (Source: AIA Canada).
Any car with sensors, including older model vehicles, that track car temperature, position, speed and/or distance, collect and transmit data (Source: AIA Canada).
