OTTAWA – The Canadian Automobile Association (CAA) is proud to announce a partnership with Joe Fresh to offer CAA Rewards at more than 350 Joe Fresh locations across Canada. CAA members will now receive a discount of $15 for every $50 they spend on apparel in-store.
“We’re thrilled to be partnering with such a unique, Canadian apparel brand,” says Jeff Walker, Chief Strategy Officer, CAA National. “Joe Fresh offers our Members modern, everyday wardrobe favourites for the whole family at an affordable price point, which is amplified by our CAA Rewards offer.”
Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. The brand is available in more than 350 stores across Canada, including Loblaws, Real Canadian Superstore, Atlantic Superstore and standalone Joe Fresh locations.
CAA Rewards offers members exclusive discounts at over 160,000 locations worldwide. Joe Fresh joins a long list of quality brands that offer CAA Rewards, such as The Source, Cara, owner of popular restaurants like Milestones Grill & Bar and Harvey’s, and Kernels popcorn. Since CAA is a not-for-profit all savings are passed directly to the customer, there are no admin fees and no markup. CAA Rewards also offers immediate and deferred benefits, which means Members can get discounts at the point of sale, as well as collect CAA Dollars that can be used towards Membership fees or other CAA products and services.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. Today one of Canada’s leading fashion retailers, Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available online and in more than 350 retail locations, including 12 freestanding stores. Since 2015, Joe Fresh has opened stores in Mexico and the Philippines with local partners, and grown its U.S. e-commerce business. For more information, please visit joefresh.com.
About the Canadian Automobile Association
Inspired by the evolving interests of over 6.2 million CAA Members, we help provide peace of mind to our Members through nine automobile Clubs and 140 offices located across the country. CAA membership provides access to an ever-expanding range of innovative and reliable products and services; exceptional Roadside Assistance, Automotive and Travel Services, Member Savings, and comprehensive Insurance services. CAA also advocates on Member issues of concern, including road safety, the environment, mobility, and infrastructure.
For further comment or to book an interview, please contact:
Kristine D’Arbelles
Manager, Public Affairs
613-796-9404