OTTAWA, ON – The Canadian Automobile Association (CAA) has been named the most trusted insurance brand in the country and is among the top three most trusted brands overall, in the annual Gustavson Brand Trust Index released today.
For the seventh year in a row, CAA is one of the top three most trusted brands in Canada among a list of more than 400 companies from coast to coast. CAA also finished first in the insurance category and has held this spot since 2018.
“Our continued ranking among the most trusted brands in Canada is a reflection of the commitment of our thousands of associates who put the interest of our 7 million Members first,” said CAA National President and CEO, Tim Shearman.
“Our Members trust us to provide them with honest and helpful advice and services. CAA is proud of our industry-leading offerings, including insurance, travel, Member rewards, and of course emergency roadside assistance,” Shearman added.
Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the ninth annual Gustavson Brand Trust Index asked more than 13,000 consumers to score 407 national and global brands, across 33 industry sectors, on a range of brand value measures.
CAA is a federation of eight Clubs providing 7 million Members with exceptional emergency roadside service, complete automotive and travel services, Member savings and comprehensive insurance services. CAA also advocates on issues of concern to its Members and all Canadians, including road safety, the environment, mobility, infrastructure, and consumer protection. CAA has been ranked among the most trusted brands for seven years in a row by the Peter B. Gustavson School of Business at the University of Victoria.
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