The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada in the annual Gustavson Brand Trust Index, released today.
This is the fourth consecutive year that CAA is one of the top two most trusted brands in Canada, beating out several hundred other prominent international and Canadian brands. This year, CAA tied for first place with Mountain Equipment Coop (MEC), another Canadian, membership-based, not-for-profit organization. Further, CAA finished first, for the third year in a row, in the insurance category of this year’s Index.
“This honour recognizes the hard work and effort of our associates across the country, who put our 6.5 million Members first,” said Tim Shearman, President and CEO of CAA National.
“CAA is proud of its travel services, Member savings, comprehensive insurance services, and of course our exceptional emergency roadside service,” Shearman said. “We’ve been active in communities across Canada for a century or more, not just providing services but also advocating on behalf of our members and the travelling public, on issues that range from road safety to consumer protection.”